8 Things That Can Hurt Your Brand (Infographic)

04:09 brand , branding , content marketing , entrepreneur , how to be an entrepreneur , positioning , SEO , social media marketing , strategy 0 Comments

Your company is nothing without branding. The brand is the image, the first sight and thought a person has when they come across your business and it is your job to make sure their reaction is exactly how you want it. A brand image can be the difference between a businesses' success and failure so it is important to get it right!

Every venture, business or project requires good consistent planning. You need to decide how you want your brand to reflect to your audiences, and come up with a way to maintain that image throughout the businesses' life. It is a seal of approval, a brand image can represent exactly the reasons why customers come to you rather than someone else.

Branding and positioning go hand in hand. You want your brand image to show exactly why your company is different from other competitors. Without a good reputation any business can fail so make sure your organisation stands out in the best way possible and keep track of what works and what doesn't!

A good brand image for your business online also requires the creation and optimisation of relevant, shareable content. A range of mediums should be used for providing content, everyone is different and everyone consumes media in different ways. Websites, blogs, articles, podcasts and videos are but a handful of mediums that can be used. The more ways you can provide consumption of media for your users the more options you will have to expand the reach of content beyond the constraints of your website and social media pages.